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- Create print and Internet ads with seller’s input.
- Coordinate showings with owners, tenants and other agents. Return all calls–weekends
included.
- Install electronic lock box. Program with agreed-upon showing time windows.
- Prepare mailing and contact list.
- Generate mail-merge letters to contact list.
- Order “Just Listed” labels and reports.
- Prepare flyers and feedback forms.
- Review comparable MLS listings regularly to ensure property remains competitive in
price, terms, conditions and availability.
- Prepare property marketing brochure for seller’s review.
- Arrange for printing or copying of supply of marketing brochures or flyers.
- Place marketing brochures in all company agent mailboxes.
- Upload listing to company and agent Internet sites, if applicable.
- Mail “Just Listed” notice to all neighborhood residents.
- Advise Network Referral Program of listing.
- Provide marketing data to buyers from international relocation networks.
- Provide marketing data to buyers coming from referral network.
- “Special Feature” cards from marketing, if applicable.
- Submit ads to company’s participating Internet real estate sites.
- Convey price changes promptly to all Internet groups.
- Reprint/supply brochures promptly as needed.
- Review and update loan information in MLS as required.
- Send feedback e-mails/faxes to buyers’ agents after showings.
- Review weekly Market Study.
- Discuss feedback from showing agents with seller to determine if changes will
accelerate the sale.
- Place regular weekly update calls to seller to discuss marketing and pricing.
- Promptly enter price changes in MLS listings database.